Video Production Company Columbus Ohio

Look for video production companies with a strong portfolio of high-quality video, experience filming videos and telling stories within your industry, and a creative team skilled in the latest technologies. Creativity is only of value to your organization if it is paired with an understanding of your unique goals, vision, and business requirements. Be sure to make the most of every marketing dollar by engaging a video production company that will partner with you to achieve results that will move you confidently into the future. Experience and results matter. It's essential to work with a production partner that aligns with your values and has a track record of successful partnerships.

Choosing a local video production company, like UP Creative based in Columbus, Ohio, allows you to work closely with the team throughout the planning and production process. UP Creative has creative staff and production crew with deep experience in the local markets we serve, including Columbus, Ohio and New York City. Our team takes pride in the cities we serve, and has familiarity with the unique vibe, energy, and diverse culture of the places we live, work, and play. We have served the Columbus, Ohio market since 2014, and the New York City market since 2017, working with a wide range of locally based companies and nonprofits with regional and national reach. We also highly value supporting and partnering with local startups looking to grow their organizations into the future.

Make sure to work with a creative partner and video production company that has a proven track record of success, and critically, one that understands the latest trends with regard to content production and content strategy. UP Creative takes pride in helping our clients and partners to make the most of every single day of production. We use the pre-production phase to make sure that we clearly establish what a successful video or campaign equals for your company. Then, we create a plan for capturing footage that can be multi-purposed and used across a variety of platforms. We call it “content mapping.” One of the primary advantages of working with UP Creative is that we help our clients strategize and execute to make sure that all of the footage is usable and effective. Too often, companies end up wasting resources on an unstructured day of production. Be sure to request samples of any prospective partner’s previous work and request client testimonials. Look for a company that focuses on storytelling and has experience creating content that connects with your target audience.

Expect services such as storyboarding, scriptwriting, filming, editing, sound design, motion graphics, and distribution strategy. The team should also be skilled in various media formats and have access to talented designers, photographers, and videographers. Critically, select a video production company and creative agency that will serve as a true thought partner; one that will move the needle for you and help you to explore all of the options available to you within your budget allowances.

Schedule an initial meeting or call to discuss your goals, target audience, preferred style or tone for the video, and any specific events or themes you want to highlight. Provide examples of other brands and videos that inspire you that can serve as an example of how your story could be told.

Collaboration is essential to bring your vision to life while utilizing your production partner’s expertise and experience in storytelling and technical aspects of video production. An open line of communication and mutual trust helps ensure your company’s values are brought to life, and your message is translated effectively on screen.

Success can be measured by engagement with your target audience, increased product sales or donations, increased brand awareness, and meeting key performance indicators like website traffic, lead generation, or social media growth. Discuss your goals and desired outcomes with the video production company to ensure they create a product tailored to achieving those objectives. UP Creative has helped companies and nonprofits to create highly successful video campaigns, including paid advertising campaigns, advocacy campaigns, and brand awareness initiatives. Be sure to work with a production company that can point you to real-world results, and a creative team that understands how video marketing and advertising provides next-level insights into intelligence that can be leveraged to continually improve your campaign results.